Performance Marketing Manager

Know how to build a rock-solid PPC funnel from scratch? Can you find the potential buyers in a sea of googlers? If so, we could use your help.

Nutshell is an all-in-one CRM and email marketing platform that helps B2B companies work together to win more deals. Based in Ann Arbor, MI, since our launch in 2010, Nutshell serves more than 3,700 organizations and 16,000 users around the world.

About the role

As the Performance Marketing Manager at Nutshell, you’ll oversee all of our paid digital marketing efforts, working to improve the quality, quantity, and cost of leads acquired from paid sources.

Nutshell relies on channels such as Google Ads, Bing Ads, and Capterra to keep our pipeline full of good leads, and we’re in need of a growth-minded marketer to ensure that we get a strong return on our marketing investments and build upon our successes. This means optimizing not only our bidding strategies, but also our landing page experience and our methods for measuring campaign performance.

The Performance Marketing Manager is a full-time role that reports to Nutshell’s VP of Marketing Ben Goldstein and works within Nutshell’s Growth Team, our innovative and fun-lovin’ group of sellers and marketers.

Who you are

You’re an analytical, data-driven B2B marketer who is more interested in finding good leads than more leads. You know how to find the most impactful levers to pull in an ad platform backend and can be trusted to yank on them responsibly. You’re a sharp communicator who understands how to turn lofty ideas about target markets and value propositions into the simplest ad copy possible. You understand that paid channel success is about the audience and the offer, not the color of the CTA button. You are willing to test everything, and learn from the results.

Key Responsibilities

  • Manage our existing PPC campaigns on Google Ads and Bing, including creating ad campaigns, measuring their impact, expanding what’s working, and chopping out what isn’t
  • Direct the creation and maintenance of landing pages, making sure each one is highly relevant to the visitors who land on it
  • Run experimental investments in ad channels that we’re not currently leveraging
  • Provide monthly oversight to the bidding strategy in our Capterra account


  • A record of success managing Google Ads accounts for B2B brands
  • Some experience with landing page optimization (i.e., testing copy and design variations based on specific campaigns and audience segments)
  • The ability to write digital ad copy that is compelling and brand-appropriate
  • A point-of-view on what should be measured in a PPC campaign, and how to measure it
  • A bias for action, iteration, and continuous improvement


  • Experience running ads on Bing 
  • Experience running ads on LinkedIn 
  • Experience using Webflow for content creation
  • A general understanding of revenue metrics for SaaS and subscription businesses
  • Experience using CRM software
  • Ideally, you live in Southest Michigan and would be willing to occasionally commute to Ann Arbor’s downtown office for important team meetings (and maybe go out for ice cream)

Salary Range


To Apply

Send your resume and a brief cover letter to with the phrase “Performance Marketing Manager” in the subject line. Good luck!

5 reasons to make Nutshell your new home (figuratively speaking, of course)

#1 We need people who can make an impact

Nutshell is a growth-stage business with very ambitious goals. No matter what your professional or educational background is, if you never back down from a challenge and take pride in your work, we want you.

#2 We’re solving meaningful problems in innovative ways

Know any cool small businesses? We know (and love) thousands of them! That’s why we’re designing, building, marketing, and supporting cutting-edge software that helps small businesses thrive. You’ll learn something new every day at Nutshell and be able to see your real-world impact on the people who choose to use Nutshell as their growth software.

#3 We’re proud to support the Ann Arbor community

Ann Arbor is one of the region’s tech success stories and Nutshell is an established member of that community. We host the SE Michigan JavaScript Meetup right in our own office, and Nutshellers have been featured presenters at numerous conferences, including The Small Business Web Summit, CodeMash, Detroit Dev Day, BrightConf, Girl Develop It, and the Great Lakes Software Excellence Conference.

Nutshell is committed to doing our part to create an equitable and just society, and has supported local organizations including Hack the Gap, Black Girls Code – Detroit, Detroit Justice Center, Survivors Speak – Ypsilanti, and SafeHouse Ann Arbor.

#4 We work in the heart of the action

Nutshell’s modern, energetic office in downtown Ann Arbor is within walking distance of everything and loaded with all the resources our team needs to create amazing things.We enjoy flexibility in our working locations and hours. We’ve been working from home since 2020, and are excited to eventually return to our workspace in Cahoots.

#5 We’ll treat you right

Nutshell offers established-company perks (competitive compensation, health benefits, 401(k) matching, paid parental leave, family-friendly outings, and an experienced leadership team), plus all the trappings of a startup (offsites in northern Michigan, trivia nights, an office writing club, a #dadjokes Slack channel, and desks that go up AND down).

Our team cares about creating and facilitating an inclusive environment for everyone. We don’t discriminate based on race, gender, religion, color, sexual orientation, gender identity and expression, age, disability, veteran status, or other factors that serve to increase our diversity, creativity, and experiential differences.

Nutshell is one of the “Top Ann Arbor Tech Companies to Watch in 2021” according to

Swing by our company page and Instagram to learn more about who we are and what we do, and visit our jobs page to see the latest open positions at Nutshell.