A common myth about CRM is that only big businesses can use it. Many small businesses never consider upgrading their business technology simply because of their size.
Large businesses greatly benefit from integrating customer relationship management software into their sales process because they used it to create an ideal situation that all businesses want.
The truth is that companies big and small face many of the same problems. Fortunately, there are many CRMs designed for small businesses so that your company can also fix issues even large companies encounter. If you think your business is too small for CRM, keep reading.
All Businesses Want Insight on Customer Data
Imagine that you knew everything about your customers such as how they wanted to buy, when they wanted to buy and why they wanted to buy. How would you sell to your potential buyers if you didn’t have to make any assumptions?
All businesses want recurring conversations, identified pain points and customer data reports at their fingertips. With CRM, companies can often review customer data for insight on buyer patterns and behaviors in order to devise the best marketing strategy and sales process.
Small businesses have the option to collect more than just names, email addresses and phone numbers. There are many CRM options built with small businesses in mind so that customer information is easy to gather and quick to access, no matter your company size.
All Businesses Want to Create the Best Customer Experience
Customers measure you not only by how stress-free the experience is with your company but also by how much effort is needed on their part to solve their problem. According to the Corporate Executive Board (CEB), 94% of buyers who experience low-effort service choose to purchase from that company again.
Companies with CRM can access detailed customer notes and interactions when on a sales call or solving a customer support ticket in order to provide personalized, low-effort service to every customer.
A seamless customer experience is something every business can offer. In fact, many CRM providers allow customization to customer data collecting so that any business, regardless of industry and size, can understand and better serve each buyer.
All Businesses Want a Sales Process That Works
Does your team have a strong closing rate? Work together to make the sale? Never forget to follow up with potential customers so that the sales opportunity isn’t lost?What if you could find the right pattern that encourages potential buyers to become current customers?
All businesses want to increase sales and close deals faster. Companies that use CRM can review reports pulled from customer data to define which phases of the sales process works and which steps need improvement.
How to sell to customers shouldn’t be a guessing game for small businesses. CRM is designed so that all businesses can define a sales process that’s easy to follow and flexible for potential buyer behavior.
How can CRM bring value to your business? Read our ebook to learn how your sales, marketing and support teams can benefit from CRM.
Do you think that no business is too small for CRM? Why or why not? Share your thoughts in the comments section below.