Nutshell

Such great heights...

Joe Malcoun
Contributor
Joe Malcoun
Contributor

You may have heard that we have big news here at Nutshell.

We are embarking on a journey that will involve significant growth, one that will include new team members and partners from across the SMB marketplace. I’m thrilled to announce that our existing investors join me in their strong belief in the potential of Nutshell with newly raised capital; we plan to step on the gas.

My name is Joe Malcoun, and for the last two years I’ve been an early stage tech investor based in Ann Arbor, MI. In that period of time I’ve invested in 20 companies and met with at least another 200. Nutshell is poised for growth like no company I have ever encountered, so when asked if I would take the helm I leapt at this outstanding opportunity.

We’re going to put a big number on the wall and be laser focused on hitting it…but how?

Everyone likes to distill complexity into simple lexicon. Marketing has Four Ps. Skydiving apparently has seven Ps. We believe that startups have Four Ps of their own: Product, People, Promotion, and Purpose.

Over the next couple weeks, I’ll post my thoughts on each of these key factors. I hope you’ll join me, and Nutshell, in the exciting months ahead.

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