Marketing can be a scary thing. More often than not, it requires spending time and money, and it doesn’t always guarantee an acceptable return on your investment. Large companies have the luxury of an established brand and an abundance of resources that allow them to take more risks. They have large marketing teams that are focused on creating and distributing messaging meant to increase brand awareness and create customers.
That’s great for them but what about the smaller businesses that don’t have the resources needed to hire a dedicated team, or to take as many risks? Marketing is still a critical component and it’s unlikely that your business will succeed without it. Luckily, there are simple and cost-effective methods to get your name out there. In this blog, we’ll introduce a few strategies to help you get started.
This is a big one—a buzzword that has been making rounds across organizations for the past decade, and with no signs of slowing down. But what is content marketing?
Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action.
Rather than focusing on quantity of content, worry about creating quality content that is relevant to your audience. This can help your SEO efforts, brand awareness, purchase consideration, and more.
You’ve heard the saying, “it’s not about what you know, it’s about who you know.” Nowhere is that more important than in business. Find and attend networking events near you. Not only can you learn a thing or two, but you’ll be able to share you expertise with others. Those relationships may pay off in the future.
Social media is a great way to network, share ideas and content, and build lasting relationships with customers and prospects. Join LinkedIn groups that are relevant to your business and engage in discussions. Twitter is also an excellent channel to use for prospecting and creating awareness. Search for key terms that relate to your business and see what people are saying. You may be able to insert yourself in a conversation, offering valuable insight. Twitter chats are also a great way to reach a broader audience who are engaged in discussion about a specific topic.
Create a newsletter to share with your current and prospective customers. Email newsletters can be an effective way to stay top of mind with your audience. Include helpful information so that you keep your audience engaged with your content while establishing yourself as an expert in your field. Using a CRM with email integration can greatly simplify this process and allow you to personalize your message.
Giveaways and free trials
If you know that you have a great product or service, try offering a free sample or trial. Or even better, if you have a social presence—which you should—try creating a contest that encourages your followers to engage with you in return for some type of freebie (consultation, product, etc.)
Word-of-mouth marketing is one of the most effective methods for customer acquisition. Your customers are often your biggest proponents, and thanks to social media, they are able to share their satisfaction with your company to all of their peers. Make sure to nurture your relationships so that you can turn customers into advocates.
Which marketing strategies have you found to be effective for your business? Let us know what you think via Twitter, Facebook, or email.Try Nutshell for free for 14 days and see how it can help you grow your business.