If you think you might need webform software, but don’t know where to start, you’ve come to the right place.
We've done the research, we've used the products, we've experienced all the webform software highs and lows so that you don't have to. Here’s our breakdown of the best budget-friendly webform software in the game and why they deserve your time.
What is webform software?
Webforms are forms that collect user data of varying types. Chances are, you’ve used them before if you’ve shopped online, signed up for an email list, or created an online account.
🐯 Grrreat content alert: For a deeper dive into the technology and functionality behind webforms, check out our primer on webforms for marketing.
Webforms are a great way to make your small business accessible. From lead generation to e-contracts to feedback, collecting data is an essential part of online business. Webform software allows you to create forms that collect data of varying types, including email addresses, signatures, payment info, and more.
By collecting voluntary user data, webforms add some tangibility to the anonymous users on the other side of the screen.
What should I be looking for in webform software?
It’s a good idea to take a quick needs assessment before looking for new software. Here are a few starter questions:
- What kind of forms do I see benefitting my small business?
- How many forms do I think I’ll need?
- How much storage do I need for the data I’m collecting?
- Which integrations am I looking for?
- How much am I willing to spend?
So to keep things fair and relevant, we stuck to the following criteria:
- Price of “best value/most popular” plan
- Customization features
The best online webform software solutions:
Why we love it: Seamlessly connects to your CRM
Included with every Nutshell Sales subscription (starting at $20/user/month)
- Custom web form designer
- Unlimited forms
- Copy-and-paste website embed codes
- Automatically-generated hosted pages
- Real-time performance tracking
Nutshell is an award-winning growth software platform best known for its CRM and email marketing features. In February 2022, Nutshell released a native form-builder that automatically creates new CRM contact records and leads from form submissions and updates existing records, without the need for complicated integrations.
Nutshell customers can embed forms on their websites using a code snippet, or share their forms on a simple hosted page accessible by custom URL. Not only do Nutshell Forms provide all the basic web form functionality that inbound sales and marketing teams need, the subscription price of Nutshell is lower than many forms-only solutions.
Why we love it: Solid and flexible
$35/month for 5 seats
- 10,000 API calls per day
- Conditional logic
- Table fields
- Rating scales
- File uploads
- Data Encryption
- Integrations with Google Analytics, Integromat, JSON Webhooks, Microsoft Power Automate, and Zapier.
We’d recommend Cognito Forms to small businesses owners who have experience with webforms and want versatility from their forms. With 5 seats available at $35 per month, you get super customizable forms with form folders, email notifications, bulk downloads, and entry sharing.
Customers’ main complaints seem to be that Cognito Forms can be difficult to learn to use and time-consuming, but what the software lacks in simplicity it seems to make up for in flexibility.
Why we love it: Most storage
- 100 GB of storage space
- Unlimited submission storage
- 100 forms
- Unlimited monthly form views and reports
- Removable branding
- HIPAA compliance
Jotform’s Silver plan fits comfortably in our price range at $29/month billed yearly. Jotform is perfect for the small business that needs a lot of storage for forms, payment submissions, and user data. The Silver plan also features 10,000 monthly submissions and 1,000 monthly payment submissions. While it may not have the integrations that other softwares offer, it is certainly worth considering.
Jotform customers rave about its ease of use, professional layouts, and customer service. The biggest complaint seems to be the lack of integrations and their mobile app user experience.
Why we love it: Tons of integrations
$50/month for 3 seats
- 500+ integrations with Zapier
- Additional integrations with Asana, Automate.io, Hubspot, Mailchimp, Airtable, Pipedrive, and Slack Integrations
- Unlimited forms
- Email notifications
- Custom meta descriptions
- Question branching/Logic jumps
Typeform’s Plus plan is a great webform software for the business owner who wants their forms to really pop. At $50/month when paid yearly, it features webhooks, email notifications, and over 500 integrations with Zapier in addition to Asana, Automate.io, Hubspot, Mailchimp, Airtable, Pipedrive, and Slack.
With advanced logic, 1,000 responses per month, 3 seats, and unlimited customizable webforms, this plan allows you to create forms that suit a wide range of needs.
Typeform customers love how easy Typeform is to use but caution that the reporting is a little more basic than other software and the plans are inflexible.