The best marketing emails sent by Nutshell customers, vol. 2

Each week, our customers are sending over 250,000 emails with Nutshell Marketing, and those numbers continue to grow! 

A few months ago, we published the first installment of this series, highlighting Nutshell customers and the emails they created and sent using Nutshell Marketing. 

Since then, our customers have continued to craft attractive and engaging marketing emails, and have been sharing their success stories with us!

In no particular order, here are a few more of our favorite marketing emails composed by Nutshell customers recently, why we loved them so much, and the behind-the-scenes stories of their creation. 

Pets on Q

Pets on Q is a socially responsible animal media company that specializes in animal influencer partnerships and humane set work with animals. Pets on Q’s booking platform connects brands and influencers with a roster of animal celebrities, from the burliest highland cows to the tiniest froggies. The Pets on Q team even stars in a Netflix series called Pet Stars, which takes viewers deep into the world of animal social media influencers.  

As a company who works with animal influencers, we created this email to let the brands we work with know that TikTok is a new and upcoming tool for influencer marketing. With this knowledge, we also wanted to provide discounts to encourage sales for the holiday season! Lastly, we made sure to include urgency at the end to let our brands know that these influencers will book up!

— Mary Kate Jankowski, Sales Specialist | Pets on Q

TikTok Holiday Special

Why we loved this one

I’ll probably go my entire life without needing to hire a TikTok animal influencer. And yet, every time the Pets on Q newsletter hits my inbox, I open it. I just like checking out the talent.

“It was an absolutely brilliant move to lead off their Halloween newsletter with Venus Two Face Cat, who just happens to be half-black and half-orange. (How festive!) Venus is followed by Linguini the Snake, but honestly, I don’t think Linguini could be scary if he tried.

— Ben Goldstein, VP of Marketing at Nutshell

Animal Adventures in Music

Animal Adventures in Music is a music curriculum company with a developed music introductory program for children ages 2-6. Featured at music schools across North America and the U.K., the AAM program incorporates lessons on rhythm, note reading, and instrument introduction and exposure, all through dedicated one-to-one teaching, colorful workbook activities, and fun classroom games.

Technically, we launched March 2021, but we received so many leads we couldn't keep up with them, and had to go into hiding to recover and add more people to our team. Now we are ready re-launch–this email was the start of that, to remind our cold leads that we are still here!

— Katie Bishop, Communications Manager | Animals Adventures in Music

Hello from Animal Adventures in Music!

Why we loved this one

This email is a masterclass on how to re-engage old leads. Let’s take it from the top…

• A fun, eye-catching hero image that reflects the brand
• A brief summary of what Animal Adventures in Music offers
• A photo-driven story about what an AAM lesson actually looks like
• A video in which AAM’s Co-Founder and Director answers frequently asked questions
• A very generous discount offer

By the end of the email, the reader has multiple reasons to get excited about Animal Adventures in Music all over again.
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— Ben Goldstein, VP of Marketing at Nutshell