10 tools that every small business should be using in 2015

Ahmad Aggour
Ahmad Aggour

2015 is officially here and it’s time to start working smarter! Here are some of our favorite small business tools that help us to be more productive, efficient and effective in our work. Do you have a favorite business tool that you don’t see listed here? Let us know in the comments.

Trello. We absolutely love Trello here at Nutshell—almost as much as we love coffee. For those of you that don’t know, Trello is an awesome collaboration/project management tool that works by organizing your projects into boards. Add tasks (cards), mention individuals, add due dates, add project owners, and more. It’s a great way to easily see what’s being worked on, who’s working on what, and how far along a project is in a process.

MailChimp. Email isn’t going anywhere anytime soon, and as such, email marketing is still a cost-effective method of delivering your message to customers and prospects. We use MailChimp for all of our email marketing, including our monthly newsletter, and absolutely love it. Not only can we see metrics such as open and click rates, but it also integrates with Nutshell which makes things even easier.

Wufoo. Do you want to be able to easily collect customer or lead information through a form on your site? Wufoo is a simple but clever service that allows you to build forms on your site, with absolutely zero coding background. And the best part is you can have the form data automatically inputted into your CRM, thanks to Wufoo’s integrations with various CRM solutions, including Nutshell.

Optimizely. It’s not easy to look at your website, objectively. Sometimes we get too close to our own work, making it hard to look at it from a different perspective. Optimizely helps take the guessing game out of website design. You can easily A/B test different variations of your website to see which one your visitors resonate with the most.

Dropbox. The Internet, smartphones, and tablets have created a world where we are always connected. Dropbox makes it easy for you to access your documents from any device, anywhere you go. It also makes for a great collaboration tool as you can create public folders where documents can be shared with other members of your team.

Google Analytics. How do you know if your website is performing well? Are people reading your blog? Google Analytics is a great free tool that you can implement to track all website traffic and the behavior of your visitors. You can set up goals, conversion tracking, and more so that you can measure the performance of specific campaigns.

HipChat. We use HipChat all of the time, quite literally, to communicate with each other at all hours of the day. We have different chat rooms set up for different functions of the business, letting people join in on relevant conversations taking place. As strong believers in the power of collaboration, HipChat is a great communication tool that can help make good ideas even better.

Google Apps. This is one of our favorite tools here at Nutshell. Google Apps is a suite of Google applications that bring together essential services to help your business. This is a hosted service that lets businesses, such as yours, use a variety of Google products—including Email, Google Docs, Google Calendar, and Google Talk—on a unique domain.

Zendesk. We use Zendesk daily—it’s our favorite customer support tool and makes communicating with our customers easy and efficient. Whether a customer wants to ask you a question, or they just want an easy way to search for the answer themselves, Zendesk is a great solution that will help keep your customers happy.

CloudApp. At Nutshell, there are often visual problems to solve. We use CloudApp to share screenshots and quick recordings of our screens. It automatically uploads screenshots and copies the shortened URL to the clipboard, allowing for a richer, more visual conversation.Which tools do you use that you consider vital to your business?

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